The NFL is North America’s premier professional sports league, with a complex portfolio of programs and initiatives. The refreshed logo’s slab serif letterforms reflect the tough nature of the sport, with larger stars representing NFL’s eight divisions. The distinctive custom font family is a direct extension of the logotype and plays a unifying role across all communications. The broader visual system toolkit is bold yet flexible, designed to accommodates a wide range of programs and events. The Super Bowl 40 logo builds on the Endzone font, with dimensional badge and odometer styling that celebrates Detroit’s legendary automotive heritage.